Intangible AssetsBrandsGoodwillIFRS 38Costa Rica

Intangible Assets Appraisal in Costa Rica: Brands, Clients, Goodwill 2026

José Alberto Díaz V. — Construction Engineer ·

Intangible asset appraisal in Costa Rica is one of the most specialized valuations: registered brands, patents, internally-developed software, client databases, long-term contracts, licenses. These assets can represent 40-70% of total value of modern companies but rarely appear on the accounting balance. This guide covers intangible types, methodology under IFRS 38, and 2026 practical cases.

What are intangible assets?

An intangible asset is a non-physical but identifiable and controllable resource generating future economic benefits. Different from:

Intangible classification (IFRS 38)

1. Marketing intangibles

2. Client relationship intangibles

3. Contractual intangibles

4. Technology intangibles

5. Artistic intangibles

Main valuation methodologies

1. Relief-from-Royalty (RFR) — most used for brands

Estimates value as hypothetical royalties the company saves by owning the intangible (instead of licensing it).

Formula:

Value = Σ [(Revenue × Royalty rate) × (1 − taxes) / (1 + WACC)^t]

Example: CR craft beer brand

Approximate brand value: $1,100,000

Typical CR 2026 royalty rates:

IndustryRoyalty % revenue
Software / tech10-25%
Beverages (beer, soda)3-6%
Fashion / apparel5-10%
Pharmacy5-12%
Restaurants / franchises4-8%
Professional services2-5%
Entertainment / media5-15%

2. Multi-Period Excess Earnings Method (MPEEM) — for clients

Calculates earnings attributable to specific client relationship in excess of what average client generates.

Conceptual formula:

Client value = PV(attributable profit × retention probability year t)

Considers:

Example: B2B distributor

Client portfolio value ≈ $2,000,000

3. Replacement cost

For intangibles that can be “recreated” (software, databases, documented know-how):

Value = Development costs at present value × (1 − obsolescence)

Includes: developer salaries, testing, implementation, documentation.

4. Adjusted historical cost

For licenses and permits where cost paid is known: update to present value.

When intangibles appraisal is needed in CR

Corporate scenarios

  1. Purchase Price Allocation (PPA) after M&A — IFRS 3 requires separating intangibles from goodwill
  2. Periodic IFRS revaluation of finite-life intangibles
  3. Brand licensing to third parties — define royalty
  4. Corporate dispute over brand/client value
  5. Corporate bank collateral (less common, some banks accept)
  6. Intangible contribution to corporation (allowed under IFRS)

Judicial scenarios

  1. Divorce with company where brand has value (Family Code)
  2. Litigation over improper brand use — damage calculation
  3. Patent infringement — damages
  4. Unfair competition — goodwill loss valuation

Tax scenarios

  1. Hacienda reviews intangible value in related-party operation (transfer pricing)
  2. Patrimonial declaration when intangibles are material

IFRS 38 — Costa Rican accounting framework

Companies with IFRS audit apply:

IFRS 38 criteria to recognize an intangible:

  1. Identifiable (separable or arises from contractual rights)
  2. Control by company
  3. Future economic benefits probable
  4. Reliably measurable cost

Internally generated intangibles have restrictions — internally-generated brands, client lists, and goodwill are NOT recognized (only acquired).

Real CR 2026 cases

Case 1: purchase of company with strong brand

US corporate acquires 40-year Costa Rican food company with strong brand.

Brand and client appraisal allows acquirer to recognize and depreciate/amortize those intangibles (fiscally beneficial).

Case 2: brand licensing to regional operator

CR company licenses brand to operator in Panama.

Appraisal determines $40K/year is reasonable rate; if operator offered $25K/year was undervalued.

Case 3: corporate dispute over client portfolio

Departing partner claims proportional share of client portfolio he developed.

FAQ

Does my SME brand have value if not registered? Partial. Unregistered brand has market value but lower than registered (40-70% of equivalent registered). Registration recommended to protect and enable full valuation.

Can I sell only the brand keeping the company? Yes, via assignment or licensing. Hacienda may review if between related parties (transfer pricing).

Does internally-developed software have book value? IFRS 38 allows capitalizing some development costs (NOT research). If capitalized, has book value; if expensed, doesn’t appear but can be appraised for other purposes.

How much does intangibles appraisal cost? Simple brand: $2,500-$6,000 USD. Client portfolio: $3,500-$10,000. Complete portfolio medium company: $8,000-$25,000.

How long does it take? 15-45 days per complexity. Requires deep financial analysis plus sectoral market research.

Is CFIA appraiser competent authority for intangibles? CFIA + corporate valuation experience + coordination with CPA auditor = correct combination. Not every CFIA has intangibles experience — choose with criteria.

Professional scope

Ing. José Alberto Díaz Vidaurre is a CFIA-licensed certified appraiser (license ICO-3075), specialized in tangible asset valuation: real estate, machinery, industrial equipment. Specific valuation of intangible assets (brands, patents, customer portfolio, goodwill, software, IFRS 38) requires specialized financial methodology that we execute in coordination with certified CPA auditors and corporate valuation consultants. This post serves as an educational guide; for a formal intangibles appraisal for your company, contact us to assemble the appropriate multidisciplinary team for your case.

Conclusion

Intangible assets are the “hidden jewel” on balance of many Costa Rican companies: brands built over decades, loyal client bases, unique know-how. Appraising these assets requires combining financial techniques (DCF, royalty relief, MPEEM) with sectoral knowledge and IFRS framework. A professional appraisal can reveal significant value not reflected in financial statements, and is essential in M&A, licensings, disputes, and corporate successions.

Díaz Peritajes performs intangible asset appraisals coordinating with CPA auditors and corporate attorneys. Nationwide coverage from Pérez Zeledón and Curridabat. Over 20 years of experience in corporate valuations. WhatsApp +506 7272-7270.

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